Mystik Lubricants
Mystik, a leader in specialized performance lubricants, has aligning sponsorships in a variety of action sports.
The Problem
Mystik sought to build awareness and get consumers hyped on what the brand stands for: the ability to push yourself – and your machines – harder for longer.
The Solution
To do that, the brand enlisted the help of BVK and the employees of Foxtrot Digital Studio to leverage their sponsorships, including an extreme snowmobiling team, a world-famous angler and an off-road racing circuit. They then produced original, compelling content around the sponsorships, giving fans exclusive access to engaging, shareable material.
The Results
Through a program focused around digital and social content, they helped Mystik Lubricants gain over 4 million video views, while its Facebook page went from 1,000 fans to over 600,000.