Mystik Lubricants
Mystik, a leader in specialized performance lubricants, has aligning sponsorships in a variety of action sports.
Mystik, a leader in specialized performance lubricants, has aligning sponsorships in a variety of action sports.
Mystik sought to build awareness and get consumers hyped on what the brand stands for: the ability to push yourself – and your machines – harder for longer.
To do that, the brand enlisted the help of BVK and the employees of Foxtrot Digital Studio to leverage their sponsorships, including an extreme snowmobiling team, a world-famous angler and an off-road racing circuit. They then produced original, compelling content around the sponsorships, giving fans exclusive access to engaging, shareable material.
Through a program focused around digital and social content, they helped Mystik Lubricants gain over 4 million video views, while its Facebook page went from 1,000 fans to over 600,000.