Here & Beyond
Here & Beyond is a premium lifestyle and travel publication designed to showcase The Mark Travel Corporation’s supplier partners, destinations and related lifestyle content.
The Problem
The Mark Travel Corporation lacked a cohesive content strategy to tap into the compelling stories of travel and destinations. With deep industry knowledge and access to travel experts, TMTC needed a way to tell those inspirational stories to would-be travelers.
The Solution
Together, Foxtrot and TMTC created Here & Beyond Magazine to deliver engaging, unique stories to travelers. We focused on creating and curating content that showed a new side to popular vacation destinations—one-of-a-kind interviews, insider travel tips, unique products, trends and ideas.
Key to the strategy, we tied the content to critical engagement moments along the “travel cycle:” Dream. Research. Book. Travel. Memories. We earned our readers’ trust by sharing meaningful stories meant to excite and entice them to take action. Try something new. Be daring. And, when the time comes to plan a vacation, remember that Funjet Vacations—and your local travel agent—understands the kinds of travel experiences you’re seeking.
The Results
Having just mailed its sixth issue, Here & Beyond is a content success for Funjet Vacations. Each issue is distributed to a list of 75,000 consumers and travel agents who rely on the publication for travel tips, insider stories and the inspiration to go on their next trip. Content is also placed throughout an ecosystem, branching from hereandbeyondmag.com to funjet.com, through branded emails, digital media and social networking. In addition, the publication sets TMTC apart from the rest of the crowded travel industry by elevating the conversation and solidifying its brands as go-to trusted resources for travelers.